Murièle Roos

Founder of Femme Majuscule

Company profile

• Founding Publisher of Femme Majuscule, a bi-monthly magazine aimed at women aged 45 and over
• Sold by subscription to more than 100 000 readers
• Value proposition: The only magazine in France dedicated to women readers 45+, a rapidly growing demographic

Mission

“Many women can’t speak for themselves, so I tell myself that through Femme Majuscule I can be someone who speaks for them. If you really want to change the world, you can’t accept all the male values! I dream of becoming a mentor in my turn, to pass on what I have learned to the next generation.”

Reasons for wanting a mentor

“I needed to make the magazine financially independent and to scale it up. I needed to know if my business model was sound and how I could raise funds.”

“I needed to be more objective, find a new vision and be reassured.”

Benefits of having a WIF mentor

“My mentor is like a breath of fresh air that inspires me. She keeps an experienced eye on me and gives me the energy I need to keep going. My mentor has opened doors for me, made me meet people. A virtuous circle has been started. For the 2014 anniversary edition I had a lot of reviews in the media and this success is closely linked to my mentor and WIF. Their care and lack of any vested interest are crucial.”