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Laurence Onfroy

Founder, TemptingPlaces

Laurence Onfroy is a serial entrepreneur and globetrotter. She has lived, worked, and travelled the world for many years. Expert in brand creation, international development and strategy, she is determined and committed.
Laurence Onfroy started her career in 1998 as manager in marketing and communications for international luxury hotel brands, then LVMH. Having led the international marketing strategy for Robert Half International, and external relations and public affairs of the French subsidiary of Egg Banking Plc. (Prudential’ Online bank), Laurence co-founded two startups in eCommerce and Wellness, which she successfully sold.
Passionate about hospitality, she launched TemptingPlaces in 2010, the first collection of boutique hotels in the world. Choosing an international scope, staffing-up a multicultural team, and capitalizing on a savoir-faire “made in France”, allowed the company to enlist 140 hotels in 34 countries. (The company was sold in 2018 to a worldwide hospitality group). An entrepreneur with a mission, Laurence Onfroy represents France as member of the official delegation to the G20 Young Entrepreneurs Summit in Mexico (2012), Moscow (2013), and Sidney (2014). She is a regular participant to the French Travel delegations of the French minister of foreign affairs. An active member of entrepreneur networks, business angel, she also coaches start-up founders.
Mentee of WBMI in 2014, Laurence Onfroy participated to the Stanford Women Entrepreneur Program created by the WIF and BNP Paribas Wealth Management.

Since 2018, she actively contributes to the WIF foundation and develops new programs promoting women entrepreneurship and business and economic development more generally. She contributes the implementation of the foundation’s programs in Asia.

Laurence holds a Masters in Marketing Management& Communications (ICHEC – Brussel & EFAP communications – Paris), is married, and has a child.

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